Overview
RAK Ceramics, one of the world’s largest ceramics brands, partnered with Studio M-Arch Global LLC for the redesign and execution of multiple retail showrooms across the UAE.

Design Intent
The vision was to create showrooms that act as immersive brand environments, highlighting RAK’s wide range of tiles, sanitaryware, and surface solutions. The design balances functionality with elegance, providing both inspiration and a practical browsing experience for customers.

Execution

• Tailored layouts for each store location
• High-quality material display concepts
• Efficient space planning for customer flow
• Brand-consistent detailing across all outlets

Outcome
A chain of sophisticated, functional, and brand-aligned showrooms that reinforce RAK Ceramics’ premium positioning in the regional market.

Challenges:

• Designing multiple stores across the UAE with consistency in branding and functionality.
• Creating layouts that could accommodate a wide range of product displays.
• Balancing aesthetics with the practical needs of a showroom environment.

Design Solutions:

• Developed a modular design approach that could be adapted to different store sizes and locations.
• Integrated innovative display systems to showcase products effectively.

Delivered refined yet functional interiors that enhance customer experience and align with brand identity.